Planning Fonts

Then once decided on the font I looked at colours. I included other peoples opinions, finally I decided on the purple.

Planning Fonts

I decided my magazine name is going to be Pulse as it is catchy and memorable, also it is easily related to the music industry. However to make it more suited to the rock genre I decided to use quite an edgy font, so it appeals to my target audience of teenagers. I will also have a sub heading to describe the title; this will be ‘Feel the Music’ as that is what Pulse is about-when music is so loud you can feel it pulsing through your body. I took inspiration FROM Word magazine another rock music magazine) with the subheading as they have a different one every issue, so I also want to do this. I experimented with lots of different fonts to see which was the best, I also asked people’s opinions and considered their answers before I made my finale choice; which was the first design-the font is Base 02.

Dolby

There is some very good reasoning of decisions here- well done. What you could do is possibly think of a strapline or slogan for your mag to put under the Masthead to make the title of the mag clear. Also, you mention using similar photos; although the style of the photos of the artist will be similar, remember that you get marks for using a variety of shot types and distances.
Keep up the good work.

Product Planning

For my planning I am looking and researching the important areas that I need to consider before I start designing my magazine, such as: Names; Colours and Images. These things are important and I will use similar themes for all of them throughout the magazine-like the colour scheme will be used for the whole magazine.

My magazine’s genre is rock so I want my names to clearly represent that, it also needs to be short, catchy, unique and memorable. The ideas I have had so far are: R&R! Rock the Roll! Roll on the rock! Freak out! Revolving Rock and Pulse! These are all very clearly related to both the rock genre and the music industry. For many of them I have based them on the saying Rock and Roll, yet I have altered them slightly so they are memorable, because audiences would relate them to that saying, and they’re catchy. However, Freak Out and Pulse are not so easily related to the rock genre. I like the name pulse because it makes the audience think of loud music ‘pulsing’ through their body which may also remind them of times they have experienced loud music-like clubs or gigs-so they will have a positive felling from the magazine and be more likely to buy it. R&R stands for Rock and Roll which is quite clear, but it is a original way of putting it, also it is short so it will be good on the front cover of a magazine because I can make it stand out (like Q magazine has a very short names). Revolving Rock is an interesting idea because revolving is another way of saying roll, but also rock is like a stone so it could mean both Rock and Roll and Rolling Stones (which is a famous rock and roll band).

Colour schemes are very important because they have to attract the right target audience and reflect the genre, it will be used throughout the magazine in everything from photographs to article titles. The colour schemes I have thought about using are: Red, black and White, Green, black and white, Purple, black and white. Red, black and White are very typical of the rock genre so these would be a good one to reflect the genre, however most rock magazines use this colour scheme so my magazine wouldn’t stand out from the rest. Therefore I want to use the basic colours-black and white (which connotates death, danger, power and purity), but I want to chose a different main colour, so it will stand out from the rest and catch people’s attention. Green and Purple are good because they are both quite sophisticated colours so would attract a wide target audience of different ages and genders. Green connotates: goodness, money, and wealth, which people often relate with the music industry. Purple connotates royalty- which may be suitable as in the music industry artists are often called music royalty or the King/Queen of Rock/Pop.

Next I researched the image on the front cover, I decided I want a photograph of a female, females are often use as it appeals to both men and women; men look at it in a sexual way, whereas women look at is to try and relate to I and imagine themselves as that girl. The girl will be wearing clothes that relate to the colour scheme although you won’t see much of the clothes as it will be a close up or medium shot so you can see her expression. She will be looking directly at the camera to engage the audience. She will also be the individual that the double page spread is about so there will be more photo’s of her. Any other photo’s I use will be in a similar style to the one on the front cover.

Dolby

Well done Megan, move on to planning now.

Product Placement

Clearly music magazines are very popular-between January and June 2009, approximately, 582,697 music magazines were sold in the UK alone-and a lot of these sales greatly depend of the actual sale and advertising of the magazine, because after all a magazine won’t sell many copies if it isn’t easily accessible. My target audiences are teenagers around the age 15-19, and it will be a rock magazine as these are a popular type of magazine but there is a gap in to market for one aimed at a younger age group.

The majority of people in my questionnaire said they buy their magazines at local shops so this is where I will mostly sell my magazine, they will be on middle shelves as these tend to sell most and hold the best magazines as this area is in the consumers eye-line and reach, and I want to make it as easy as possible for people to buy my magazine. I will also have them near food as this means when customers pop into local shops to by lunch they may also pick up my magazine if it is nearby.

I will also sell my magazine in supermarkets-such as: Tesco’s, Waitrose, Sainsbury’s and Morrison’s. I think this will sell well because people often spend a lot of money in supermarkets if they are doing a big shop, so they may not worry about spending a little bit more on a magazine. I will sell them near to till as people may pick it up as a last minute thing so they can read it whilst queuing so that will boost my sales.

Another main place I will sell my magazine is in music stores like HMV; this is a good place to sell them as I know that people who go there are fans of music so they are likely to buy a music magazine which is good for me as it will increase my profits.

Possibly in the future I will have an online version-however I feel the magazine would need some credibility before I did this-also it may mean I would lose some profits as some people may be able to read and download my magazine without paying for it. However when my magazine has a reputation I may sell it online anyway as even if I do make a loss from some illegal downloads I will make up for it saving on paper and printing costs.

How research will inform my planning

From my analysis and questionnaire I have found out a lot about what type of music magazines people like and what they buy. I will aim for my magazine to both fit a gap in the market but to also appeal to a wide target audience. Form my questionnaire I learnt that the most popular genre’s of music magazine are rock, pop and R ‘n’ B. However the majority of people I asked where within the age range of 16-19 therefore the information is mostly relevant to them so they will be my target audience. Overall I think my magazine will mainly be a rock magazine as this is both a popular genre of music and a popular genre of magazine; also there are many pop and R ‘n’ B magazine already in circuit (such as: Vibe, Blander, Top of the Pops, Billboard etc) so there is a gap in the market for a new rock magazine.

Also from my questionnaire I found out that main reason people buy music magazines is to keep up to date, the next main reason is to find out about new up and coming artists. As a result my magazine will mainly be about current, popular artists but I will also include a lot of ‘exclusive’ information about new artists. Yet they didn’t necessarily say they wanted a new artist on the front cover, they defiantly didn’t want an older artist but instead they want an established artist or band. They also revealed that they would like to see lots of pictures rather than writing which makes sense if I am appealing to a younger age group. As my target audiences are around the ages 16-19, my layout will be fairly simple so it is clear to read and understand, yet on the other hand I will try to have lots of pictures and some different types of layouts that will appeal to my target audience. For example I will have short, catchy title’s that are big and bold; I will do this by using things like alliteration.

From my questionnaire I found out that not many people buy magazines weekly, so as a result I decided to make mine a monthly magazine. Also they said they would be more likely to buy the magazine if there was a special offer on, so I will make sure to include a special offer in my music magazine. From my questionnaire I found that most people would be happy to pay £1-3 for a magazine and some would pay £4-6 so my magazine will sell for £2.20 which is within people’s budget (it has to be quite cheap if I am aiming at a younger audience) and it also leaves room to make a profit. I would like my magazine to be quite professional and high quality so I can’t sell it too cheaply as I want a glossy front cover to make it look better quality and more sophisticated however the rest of the pages needn’t be such high quality. This price will also be competitive with other magazine prices- which tend to be about £5.

From Mrs S

There's some quality work here Megan. One point though, I agree with Miss D that the order of the posting is a bit confusing - minor quibble as I can't fault the quality of what you've done.

Q Magazine Contents Page

Q magazine contents page:

At the top of this contents page is a big red bar – which fits the house style of red, black and white. These colours are very simple but also bold; they are also related to the rock genre as red connotates passion; and black connotates darkness and danger however white connotates purity which balances them all out. In this bar, on the left hand side is the Q logo that was on the fron cover, although it is uch smaller-this is used throughout the magazine so on every page the reader is reminded of what magazine they are reading. Then they have “Contents” so it is clear what the page is for and if the reader wants to find a certain article they can go to the contents page which they know will be at the front. Then on the right hand side it says “Issue 293” this shows the reader that there have been lots of issues so it must be a well established magazine. All the writing in this bar is very big with a simple font so it is easy to read. Next to this is a photograph of the front cover-this is so the reader can relate the issue number to the actual issue.

Underneath this on the left hand side is another red bar-although this one is much smaller-which says “FEATURES” It is in block capitals and again a simple font so it is easy to read, and it is white so it stands out against the red bar. It makes it clear that below it is listing all the feature articles and what page they are on. Below this is a picture of a Q shaped trophy saying award winners-this relates to the writing below which says that the article about the Q award winners are on page 47. Then is red it has a short description of what the article is about. This is clearly a very important article because t is slightly different to the others. It still has the page number then a little line and he article title however the writing is bigger than the others. Also it has a long title whereas the other articles are summed p in one or two words. Also the description is in red whereas it is black for the others but they are divided by red lines, this is divided by a black line. This happens again in the same format with the review on page 99; this is shown in the bottom right corner, so these were clearly chosen by the magazine as the most important articles.

On the left hand side of the second page are the “REGULARS” they are written in the same style as the features with the age number, title and description. All the writing is aligned to the left; however the bars under each page number create the equal column size. Not every page is mentioned in the contents page but all the important articles are divided into regulars and features and then put in number order again so it is easier to follow. At the bottom of the page is a big black line to show that it is finished, the only things underneath this are the information that is placed on the same page in every page-the Q logo, the page number and date.

Finally in the middle of the page are photographs which are related to the articles. There are seven photographs altogether. For example the biggest photograph is of take that with each photograph is a large number which tells the reader which page is the article-which is related to that picture- is on.

From Mrs S

Detailed and effective analysis here, good stuff Megan:)

Word magazine double page spread

Word magazine double page spread analysis:

The Word magazine double page spread sticks with the same colour scheme as in the front cover and the contents page; these colours are red, black and white. These colours are very simple but also bold; they are also related to the rock genre as red connotates passion, blood and sex; and black connotates darkness and danger however white connotates purity which balances them all out. The whole layout of this double page is very clear and easy to follow.

At the top of the page is a thin black line, which is used throughout Word magazine to separate different articles, so this line shows us that this is a new section-there are also lines separating each column and at the end of the text so it is very clear to read. In the middle of this line is a red box (fits with the colour scheme) with “Word To The Wise” written inside it. This is important because it partially explains what the article will be about but it also begins with “Word” which is the title of the magazine so it will remind readers of the magazine they are reading and they will then relate that article to this magazine. Also it suggests that in this article the writer is giving the reader useful advice. The font for this writing is Handscript SF which is very elegant and sophisticated-this tells the reader that it isn’t like advice from other magazines as they tend to be for younger audiences however the target audience for Word magazine is older and more refined.

Underneath this is the main title of this article-“ALWAYS HAVE AN EXIT STRATEGY” this is in the centre of the page in big bold black writing so it is clear to see. It stands out in the page so the reader knows that this is the title of the article-it is also a quote from the article so it engages the reader and makes them want to read on. It is a plain font (possible Arial Bold) as it doesn’t need to be fussy it just needs to stand out as they want you to read the words rather than the font also because of tis reason it is all in block capitals.

Below the title is “Mark Radcliffe” this is again clear and bold but it isn’t quite as big because it isn’t so important, however it is quite important information that the reader needs to know so it is red to catch the reader’s eye. Then there is a sort description of him as if the reader knows who wrote the article they are more likely to engage and enjoy the article. For this reason also in the top right hand corner there is a large picture of Radcliffe. This takes up about 1/3 of the page so the reader cannot miss it. In the picture it shows him holding a guitar-this relates him to the rock genre of the magazine. In the background is a sign for BBC Radio so the reader relates him to this and knows what he does even if they didn’t read the description.

Back to the beginning of the article, under Radcliffe’s description is “Interview by Mark Ellen” however this is very small so if somebody wants to know who has written it they can find out, but if they aren’t looking for it, it will not necessarily catch their eye. Finally underneath this it goes on to the actual article. There are three columns on each page which are separated by thin lines. There are seven paragraph titles’s which are in bold and red-these are also quotes from the text and encourage the reader to read on. The font of the text is very simple as it has to be clear to read and not be too fussy. There is also a pull quote in the middle of the first page-this will probably be read by the reader before they start reading the article so must engage them-this is also in red to catch the reader’s eye. Finally at the bottom of the page is the page number and name of the magazine which is used throughout Word so the reader know what they are reading and can easily find things.

Miss D

A detailed analysis here. Just consider how the contents shows a 'house style' and key info that needs to be included such as page numbers, date, name of mag, web address and where these are placed.

The Word Contents Page

The Word Contents Page:

The contents page of Word magazine has a bright red mast head which says the name of the magazine, that it is a contents page, the issue number and the date. On the front cover the title-The Word- is in bold with a white outline and red on the inside, however on this page it is smaller so it doesn’t need to be so detailed; the masthead background is red-this relates it to the original display but the whiting is pure white. This makes it easier to read because as it is smaller, if it was to detailed then it may look cluttered and jumbled but it still uses the same font and layout as that is classic to Word magazine and the audience would relate that layout to the magazine. The word ‘Contents’ is in block capitals and also a fairly basic font so it is easy and clear to read.

It is in black, this means he top of the page uses the colours: black, red and white-which is the colour scheme of the magazine as the connotates rock and roll which is the magazines genre. The issue number and date are in a much smaller font size as they are not that important, and also another font for that matter. The font is far more elegant and far less ‘in your face’ in addition they are in white so they seem softer and easier to read against the red background. There is a line between the issue number, date and the word ‘Contents’ this separates the important information and the extra information.

Underneath this is details on what articles are in the magazine and on what page they are on, that is on the right hand side of the page. Then on the other side of the page is a letter from the editor. The letter from the editor takes up most of the page as it is interesting and lots of people want to read it, however the contents is normally only looked at when people want to find a certain page. The first line of the editor’s letter –“Dearly beloved…” is n very big font, this is because it makes it clear that it is a letter as it is a standard opening line of a letter. The font is the same as the headings of articles on the front cover; this would be a similarity throughout the magazine. Next, is a photo of the editor (Mark Ellen) this makes the letter more personal because the audience can see what he looks like and know who wrote the letter. The photo is in black and white so it fits in with the colour scheme, in addition it makes him seem more friendly and down to earth because it would remind the audience of an old family photo.

In the letter Ellen makes 5 main points so these are numbered and in bold so it makes it clear what he is saying, it also means that if you don’t want to read the whole latter you can just read the main points and understand what he is trying to say. Finally at the end of the letter he has signed it-which again makes it seem more personal, then his email address is underneath it, this makes readers feel that they can contact him and he is interested in their opinions. The email address is also at the bottom of the page, along with the date and page number; these are on most pages of the magazine. Also at the bottom of the page is a bright yellow pug, s it is very eye catching. This pug is encouraging people to subscribe to the magazine-which is what the magazine want you to do as their main purpose is to sell magazines. It offers a free CD and a lower price per issue to attract people to subscribing.

Then the page is divided by a thick black line, to make it clear that part is something completely different. Then there are the main article headings with the page number next to it, this is in red to make it stand out so the reader doesn’t have to go searching for it. Also in red are signs which say which are the articles that were mentioned on the front cover-as these are usually the articles the audience most want to read. In beige coloured boxes are the articles that are regular features-as often people who buy the magazine every week will like that they are always there and want to read them.

There are two of these boxes – the ‘Word columns’ and the ‘Last Word’-which is a play on the magazines title. At the bottom of this column is a comical cartoon of some previous monarchs this will interest readers and make them want to know which article they are related to.
There is also a old photograph of Bob Marley as there is an article about him, this means that even if people don’t read the contents page, if they just glance at it they will still know that there is an article about him in the magazine.

Miss D

Keep up the good work.

Questionnaire Analysis

This is an analysis of the music magazine questionnaire I handed out.

Half of the people I asked do buy music magazines, and half don't.

I asked more females to answer my questionnaire.

The majority of the people I asked to fill out my questionnaire were between the ages of 16-19, which will most likely be the age of my target audience.

It is clear most people want to find out about their favourite artists or read exclusive interviews, nobody wanted to find out about new artists.

Most people would be more likely to buy a music magazine if there was a special offer on, so I will include a special offer in my magazine.

Not many people buy music magazines weekly, so I will make mine an monthly magazine.

People said they would like to see bands, popular solo artists or up and coming artists on the front cover, not many wanted older artists on the front.

Most people buy their music magazines from local shops.

It is clear from this that people don't want to pay much for a music magazine, so the most i would price it at would be £5.

Most people buy music magazines to keep up to date, so I will include lots of infomation about newer artists rather than older ones.

Punk and classical aren't very popular but, rock, pop and R 'n' B are.

R 'n' B and pop are clearly the most popular genre's of music.

Most people want to see pictures in a music magazine rather than writing.

Most people want exclusive information.

Most people said it would appeal to them if the artist was in the charts, so I will use popular, up to date artists.

Prelim Task

This is my preliminary task, I did a magazine for my Sixth Form.

Miss D

Well done, some good work so far- just consider the order of things on your blog so it is easy to follow.

Magazine Questionnaire

Magazine Questionnaire

Do you read any music magazines? If so which ones?
No
Yes
...............................................................................................

Are you:
Male
Female

How old are you?
10-15
16-19
20-25
25-35
35+

What is your favourite genre of music?
………………………………………………………………………………

What genre of music magazine do you like best?
Rock
Pop
R’n’B
Punk
Classical
Other……………………………………

Why do you buy music magazines?……………………………………………………………………………………………………………………………………..

How much would you pay for a music magazine?
£1-£3
£4-£6
£7-£10
£10+

Where do you buy music magazines from?
Local Shops
Supermarket
Online

What type of artist would you like to see on the front cover of music magazine? (i.e. Bands/Up and coming/Older) …………………………………………………………………………………………

How often do you buy music magazines?
Weekly
Monthly
Annually

Where or when are you most likely to read the music magazines?
At home
Travelling
On Holiday

Would you be more likely to buy a music magazine if there was a special offer on?
Yes
No

What is the best bit of a music magazine?
Exclusive articles
Find out about new artists
Find out about your favourite artists
Pictures of artists
Tour and gig information
Other………………………………….

Do you prefer more?
Pictures
Writing

Is a magazine more likely to appeal to you if: (Select all that apply)
You know the artist (on the front cover)
You don’t know the artist
The artist is in the charts
The artist looks happy
The artist looks fashionable

Do you want to find out about:
Up and coming artists
Tour Dates
‘Exclusive’ information

Word Magazine Front Cover

Analysing Word Magazine

This magazine is called The Word; this makes it sound like the best music magazine as their word is final, so audiences should read this magazine to find the best and most relevant information. It also makes audience think of the phrase ‘The word on the street’ so this makes them think that this magazine tells the audience what they want to hear and they know gossip about artists that they will pass on to their readers. The masthead is the biggest writing on the page so it is the most important information as it’s the name of the magazine. It is well known magazine so that in itself is a large selling point. The main aim for the producers of the magazine is to promote artists and sell magazines so they want the audiences to know what they are reading. The heading is red so it stand out and catch peoples eye, it also connotates danger which relates to the rock genre that the magazine is.

The magazine is promoting Kate Bush so she is on the front page. It is in black and white because it is an old photo-this means it will appeal to an older generation and it still fits in with the genre because rock music is often dark and depressing which is represented by the black. Plus it gives the magazine a softer, classic and genuine feel so it would appeal to more of a older, mature audience. The photo is a close up as it is promoting the artist so audiences need to be able to clearly see her, and she is looking directly into the camera so t is more personal for the reader and they want to read the magazine and find out about her. The photo is quite sophisticated as she is looking quite demure and is not wearing revealing clothes so again it would appeal to an older audience.
Another way you can tell it is targeted to an older audience is by the cover lines, such as “Historical Portrait!” so this makes people think it is old photo’s that were classic when they were younger, so they will be intrigued to look at them so they can reminisce. Another one is “Oasis? Pass” this is an older band so will appeal to their fans and also people of that generation. It suggests that somebody passed on the opportunity to do something with Oasis which may mean people’s entire experience of them and their teen years would have been different, so they would want to read on and find out how.

The other cover lines of magazine articles are positioned next to her so you can clearly see both the writing and her face. Her name is the second biggest font on the page so it is clear that she is the artist they are promoting and who is on the front cover. It has the same font as the masthead to show the link between her and the magazine, it is also in red for the same reasons as the masthead; to stand out and continue with the rock genre and house style. Headings of other articles are put in yellow to catch the readers eye and are more central than the masthead. They are in bold writing so they can easily be read but not nearly as big as the heading about Kate Bush’s article as it not as important.

Another essential item on a magazine front cover is a barcode, however this isn’t very fitting with the rest of the front page and isn’t important to the audience so it is put in very small in the bottom right hand corner so it least likely to catch the readers eye. The magazine also needs an issue number and a date, Word magazine didn’t feel the audience needed to know this information so they put is with the barcode in small in the corner. They also put the price there because they want people to decide to buy the magazine based on what they see and read on the front cover, not by the price.

From Mrs S

I agree with everything Miss D says, so it's looking good!

Double Page Spread Analysis

Double Page Spread

This is a double page spread from the same Q magazine that I analysed earlier. This is clear as it is using the same picture of the artist that is on the front cover, but it also uses the same font in the headings-although it is in a different colour otherwise it would not have been readable. The colours are very simple, they are mostly black and white but with a few small bits of red, this is to relate it to the masthead on the front cover. Black, white and red are very typical of the rock genre which is what genre the magazine is.

The writing is massive so it is easily readable it also uses the same font as the “T” which shows the start of a new topic. The heading says “EARLY ON” which suggests that the article is about Florence’s early life, so it reveals her character which would make her fans want to read it to find out more about her. The font is Bodoni MT Black which is fairly classical and suggests that the article is more like a biography and less gossipy like many articles are as it the truth in black and white (literally). This would then mean it would appeal to an older more mature audience who want to know about the ‘real Florence’ rather than what people have made up. This suits the magazine as their main aim is to sell Florence and her music and it is quite a mature magazine unlike ones like ‘Top of the Pops’.

The photograph of Florence is very big, it fills up the whole of one page to show that the article is about her, and shows who she is to those people who might not know her. It stands out because the article is in black and white but the photo is very colourful and bright. Her face is obviously the main focus as it is framed by both her hair and her hands. In the photo Florence has quite heavy make-up, messy hair and dark nail polish; these things are all very typical of the rock genre so they have done this so audience of Q magazine can relate with her.

The writing is in three columns and aligned to the left which is typical of a magazine article and it makes it look neat so it is easy to read. It is also shaped round the heading as that is the most important part and the first part to be read. On the black bar at the top of the page it says Florence in white writing, to make sure the audience know the article is about her, in case the photo didn’t give it away. Also so it links with the heading as it would be ‘early on’ in Florence’s life or career; that part isn’t fully revealed, it is left as an enigma so the audience want to read on and find out. The lines at the top of the page and underneath the writing also appear on the front cover so they are continued throughout the magazine to relate it all and link it together so the audience then associates that style or font with the magazine. It would be the same with every Q magazine so there is a clear connection between them all.

Miss D

Some excellent analysis of the image and clear understanding of the purpose of the front cover. Look now at the language of the coverlines and how the text is integrated with the image. Also, comment on the style of the font and tie everything back to the genre of music and how these visual elements relate to it. A good start, well done.

Q magazine Front Cover

Q Magazine Analysis

The artist on the front cover of this magazine is Florence from Florence and the Machine. It is an extreme close up so you can clearly see who she is, this is important because the main reason for her being on the front cover is to sell the artist. She is looking directly at the camera to engage with the audience and make them interested. She is also framed by her hair as this is her USP that means many people would recognise her by. It also means the writing can be white and stand out and still frame her face. As her face is the main focus point of the front cover if the writing is placed to frame her face it means it is more likely to catch the audience’s eye. Plus it makes the audience look at the picture more as everything else on the page appears to point to it.

In big writing at the top of the page is the artist’s name and a quote by her, this makes people want to read the double page spread about her. Next to the writing in the top left hand is the masthead. This is the biggest item on the whole page and is bright red; this means it stands out so it is clear what magazine it is-as Q is a very well known music magazine. It also reveals a bit about the genre of the magazine as the red connotates danger of blood which are part of the rock genre. The Q is in white so it stands out against the red background and draws your eye to it. The artists name and quote is in the same writing and style as the masthead so they are easily relatable, also all other headings and writing on the front cover are the same font and all in white, this continuance shows that all these things are related and typical of the magazine-all other headings in the magazine are most likely the same writing as well.

Blue is also used in the front cover but a lot more subtly, there is a pug used which is bright blue-this stands out against the orange background but also matches Florence’s eye make-up. All of the other headings also have little bits of blue in them-whether it’s an underline or a bullet point but it just again means all the headings and the picture are linked and it looks coordinated.The writing is in lots of different sizes so your eye is drawn to various different headings; if they were all the same size then they would look boring and people are less likely to want to read them. The most important parts of the headings are in the biggest writing so they are read first, it also means even if people are scanning the page these things will catch their eye and interest them so they want to read on and find out about what they are about.

There are a few things that are needed on a front cover, but they are not important to the audience so they are placed to be as inconspicuous as possible. For example the barcode, date and issue number, in this case they are all put in the right hand corner as this is where the audience are least likely to look.