Product Placement

Clearly music magazines are very popular-between January and June 2009, approximately, 582,697 music magazines were sold in the UK alone-and a lot of these sales greatly depend of the actual sale and advertising of the magazine, because after all a magazine won’t sell many copies if it isn’t easily accessible. My target audiences are teenagers around the age 15-19, and it will be a rock magazine as these are a popular type of magazine but there is a gap in to market for one aimed at a younger age group.

The majority of people in my questionnaire said they buy their magazines at local shops so this is where I will mostly sell my magazine, they will be on middle shelves as these tend to sell most and hold the best magazines as this area is in the consumers eye-line and reach, and I want to make it as easy as possible for people to buy my magazine. I will also have them near food as this means when customers pop into local shops to by lunch they may also pick up my magazine if it is nearby.

I will also sell my magazine in supermarkets-such as: Tesco’s, Waitrose, Sainsbury’s and Morrison’s. I think this will sell well because people often spend a lot of money in supermarkets if they are doing a big shop, so they may not worry about spending a little bit more on a magazine. I will sell them near to till as people may pick it up as a last minute thing so they can read it whilst queuing so that will boost my sales.

Another main place I will sell my magazine is in music stores like HMV; this is a good place to sell them as I know that people who go there are fans of music so they are likely to buy a music magazine which is good for me as it will increase my profits.

Possibly in the future I will have an online version-however I feel the magazine would need some credibility before I did this-also it may mean I would lose some profits as some people may be able to read and download my magazine without paying for it. However when my magazine has a reputation I may sell it online anyway as even if I do make a loss from some illegal downloads I will make up for it saving on paper and printing costs.