From my analysis and questionnaire I have found out a lot about what type of music magazines people like and what they buy. I will aim for my magazine to both fit a gap in the market but to also appeal to a wide target audience. Form my questionnaire I learnt that the most popular genre’s of music magazine are rock, pop and R ‘n’ B. However the majority of people I asked where within the age range of 16-19 therefore the information is mostly relevant to them so they will be my target audience. Overall I think my magazine will mainly be a rock magazine as this is both a popular genre of music and a popular genre of magazine; also there are many pop and R ‘n’ B magazine already in circuit (such as: Vibe, Blander, Top of the Pops, Billboard etc) so there is a gap in the market for a new rock magazine.
Also from my questionnaire I found out that main reason people buy music magazines is to keep up to date, the next main reason is to find out about new up and coming artists. As a result my magazine will mainly be about current, popular artists but I will also include a lot of ‘exclusive’ information about new artists. Yet they didn’t necessarily say they wanted a new artist on the front cover, they defiantly didn’t want an older artist but instead they want an established artist or band. They also revealed that they would like to see lots of pictures rather than writing which makes sense if I am appealing to a younger age group. As my target audiences are around the ages 16-19, my layout will be fairly simple so it is clear to read and understand, yet on the other hand I will try to have lots of pictures and some different types of layouts that will appeal to my target audience. For example I will have short, catchy title’s that are big and bold; I will do this by using things like alliteration.
From my questionnaire I found out that not many people buy magazines weekly, so as a result I decided to make mine a monthly magazine. Also they said they would be more likely to buy the magazine if there was a special offer on, so I will make sure to include a special offer in my music magazine. From my questionnaire I found that most people would be happy to pay £1-3 for a magazine and some would pay £4-6 so my magazine will sell for £2.20 which is within people’s budget (it has to be quite cheap if I am aiming at a younger audience) and it also leaves room to make a profit. I would like my magazine to be quite professional and high quality so I can’t sell it too cheaply as I want a glossy front cover to make it look better quality and more sophisticated however the rest of the pages needn’t be such high quality. This price will also be competitive with other magazine prices- which tend to be about £5.
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